The Local Collection

Our homage to the people and places that embody the spirit of year round mountain town living.


The frontside of our lightweight hooded sweatshirt with blue and black colors
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ABOUT THE BRANDS:

  • Flylow
  • Ski Town All Stars
  • Belong Designs

Flylow got its start when co-founders Greg Steen and Dan Abrams, both Colorado natives and friends since college, couldn’t find a pair of ski pants that held up in the backcountry. The gear they were using was either built for mountaineering, which meant it was lightweight and breathable but didn’t fit right and lacked style, or it was made for ski resorts, so it looked good but fell apart after a season.

They figured, why not build ski clothes that could do it all?

A core following of skiers immediately adopted and evangelized the brand for its sensible, no-nonsense approach to quality, reliable gear.

We've had the pleasure of getting to know the Flylow crew over the past few seasons, and it was a natural fit for us to collaborate on a small, limited edition product like The Davis Jacket.

Born in the heart of Vail, Colorado, the ethos of Ski Town All Stars is simple. They provide the opportunity for outdoor enthusiasts to express themselves through premium hat designs created by locals for locals. Designed and assembled in Vail, each STAS hat brings your personal style to life. Whether you are doing the three-job ski town hustle, or you're a local legend, maintaining the dream isn'y easy. Ski Town All Stars celebrates the grind of avoiding the 9-5.
 
They are believers in Monday missions, shot skis, and dawn patrols. They believe in days spent on the river and nights laughing around the fire. Most of all, they believe in giving back to the places that given so much to them.

The Belong story started with strong friendship and a passion to explore the unknown. Founded with the inspiration of following true passions in life, Belong Designs was created to support those who wished to do the same. While sitting in college courses to finish up their last year of mechanical engineering, it became clear to Mark Grubbs, Shamus McNutt and Ben Thomson that they needed to find a way to pursue what they love.

While hiking, diving, skiing, fishing and enjoying the outdoors, the lifestyle behind the brand was formed and their mission became clear. Follow your passion, do what you love, find where you Belong. Although apparel was not the original idea for the brand, it quickly became the most engaging way to spread their brand and message.

After graduation, the founders took jobs as project managers for a construction company. Making the basement their office space, they worked their full-time jobs each day and came home to pursue their dream at night - knowing that investing time into Belong would allow them to follow their true passions.

As the brand continues to grow the meaning behind Belong remains the same. To those who join the movement, belonging is not a right, it’s a choice. The world is what you make it and by making choices every day to follow your passions and live in the moment, you’ll find where you Belong.